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Catastrophizing is Dividing Us

No matter which political ideologies you agree or disagree with, catastrophizing is creating division on a scale that we haven’t seen in generations. Every time the right talks about the left, they are reduced to entitled snowflakes, pushing their thought...

Any Benefit From Social Media?

As my friends now realise, I’m back on Facebook. I didn’t miss it while I was gone from mid February until the end of March, but I had a lot of time to think about why we use social networking sites (SNS) and what the benefit is. One of the first reasons I...

Joy, Flow and Balance Improves Your Business

When you’re happy with your work it has a big effect on your life. The opposite is just as true. People talk about work life balance but for me the two are so intertwined that I don’t find that distinction helpful. It’s much more helpful to think...

Writing For The Right Person, Not “People”

One of the biggest mistakes I see copywriters make is writing for the biggest possible group, not an individual person. Much like when you’re on stage, you don’t want to try and talk to a group – it’s basically impossible to have a dialogue...

What Would You Be Capable Of If You Applied Yourself?

It’s a big question so let me break it down. We don’t know the limits of human potential. All at once we are incredibly fragile, anti-fragile and powerful beyond belief. We could get hit by a car and be gone on our routine walk to work, or we could survive...